How do you conceptualize an idea to amplify the strength of a brand? — This design was conceptualized for the ride share company we all know as Lyft. “Lyft Your Spirits” is a full rooftop bar that brings a “casually sophisticated” concept to life using a combination of colors and materials. Lyft your spirits uses the existing Lyft App to offer ride discounts to bar customers. This would build strong brand loyalty by promoting safe drinking for younger professionals in a world where social work functions are becoming more prevalent.